Located on the valuable Interstate connector, just north of the famous Varsity restaurant. Rises to a height of 123'. 850,000 viewers daily! The Message Center is a four-color matrix and the messages can be used to promote your company, your clients or the community. Nearly 1,500 square feet of exhibition space located at the base of the structure. Developed to symbolize the spirit of the people in Atlanta prior to the 1996 Olympics. One of few remaining icons left from Atlanta's 1996 Olympics.